Start with one market challenge. Prove the network around it.

The pilot journey

1. 01

   Define the challenge

   Choose one objective, from launch or sell-out to learning, visibility or product trust.

2. 02

   Choose the scope

   Select the category, territory and participant group.

3. 03

   Establish the baseline

   Agree the starting measures, eligible actions and evidence.

4. 04

   Connect the audience

   Build the identity, consent and community setup.

5. 05

   Activate

   Run the right mix of communication, learning, missions and recognition.

6. 06

   Measure and learn

   Track agreed signals with clear explanations and limitations.

7. 07

   Scale what works

   Expand when the results show the programme is ready.